Performing Arts Center Feasibility Study & Strategic Plan

New Bern, NC

Mr. Gross worked on a pre-feasibility study for reuse of the St. Johns Masonic Lodge in New Bern, North Carolina, as a performing arts center. The historic building was one of the first Masonic temples in the United States and among the oldest continuously used buildings of its nature. Mr. Gross assessed the market potentials for use of the facility as a performing arts center and then tested its financial viability. He also provided a strategic plan based on the findings of this analysis, on behalf of the building’s owners, a group of investors, and the city’s Main Street organization.

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